For the second year in a row, MaidPro has been included into the National Minority Franchising Initiative (NMFI) as one of the “Top 50 Franchises for Minorities.” The NMFI announced their Top 50 list in USA Today’s Franchising Today section on Oct. 2, 2009.
Richard Sparacio, MaidPro’s President and Co-Founder, says “This is a great achievement for us. We try to continually recruit and maintain a strong community from all different cultural backgrounds. The diversity of MaidPro adds to the value of the organization and strengthens the relationships MaidPro has.” “We are extremely pleased to see that, even in this poor economy, so many franchisors still have an active interest in attracting more minority franchisees,” said NMFI Co-Founder Rob Bond. “Given this huge underserved market, there is still a great deal of work that has to be done to bring minorities up to parity with the market.”
The NMFI selected 50 franchisors from hundreds of companies requesting evaluation for inclusion in the article. Each participating franchisor was required to submit its most recent Franchise Disclosure Document (FDD) and the marketing package that is sent to prospective franchisees, as well as a completed questionnaire. The questionnaire noted the number (both absolute and as a percentage of the total number) of operating units owned by minorities, as well as the number of minorities in senior management.